Quality content is the bedrock of SEO and digital marketing. Professionals in website content writing know the importance of comprehensive QC before they publish anything online. They know that it can make or break the brand’s reputation online. Hence the emphasis on quality.
Why is website content writing needed for digital businesses?
Website content writing should be well-written so that both search engines and users will find it worthy of a specific search query. This entails satisfying user intent and helping users with valuable and meaningful copy.
To do so, it must be new and creative, well-researched content that is grammatically correct. It needs to rely on trustworthy sources and contain links that go to the correct and relevant places.
Here are a few vital steps to ensure the quality of your web content.
1- QC for Grammar and Spelling
Bad grammar and spelling offend your readers and waste their time. It also hurts your brand’s reliability and credibility. And while Google doesn’t necessarily chide writers for sloppy writing, but the readers can.
Grammar and poor spellings tell your readers that as a writer, you didn’t make an effort to create quality content.
Tools like Grammarly would be invaluable to avoid such problems. It deals with all typos and can solve spelling mistakes in the content. Also, it will highlight your grammar errors for correction.
But relying on just tools isn’t wise. The most significant way to check for sentence structuring, flow of narrative, tonality, spelling and grammar mistakes is to employ the services of human editors.
2- Check your content for originality
It is non-negotiable to check that your writing is new, unique, and original once you finish drafting it. You simply cannot upload the content online if it is not QC is not done. And checking for plagiarism is the second step in QC (after grammar and spelling checks).
There are many tools you can use for checking plagiarism. These include Copyscape, Plagiarism Checker, and Dupli Checker.
You can even do the checking of duplication by Googling specific keywords and see what pops up. If you have finished writing the topic to death, or if some other website owns the ranking on a similar topic, you should find an alternative angle to move on.
Experts in this field will always rely on premium (paid tools) like Copyscape Premium rather than free tools. Doing so will help them offer a service differentiator.
3- Check relevance and length in website content writing
The content score has nothing to do with word count. Longer posts aren’t necessarily better than short posts. Less word count content can be of lower quality, but that too is no guarantee. Aim for 1200-1500 words that explain the concept in greater depth.
You also need to factor in relevance in content. So, if users come across your site, they need to fulfil the purpose behind the search that led them to your site through search results. For example, if suppose users search for ‘blog writing’, then they should see webpages that discuss this theme instead of other concepts like PPC, search engines, etc.
4- Fact-check your content
The menace of false or incorrect information has made this point a vital factor for your brand’s success. There aren’t any tools that can test and verify the real information. For that, you’ll need to dig in and do your investigation.
Many writers find to their dismay that people on the internet can be unforgiving when it comes to false information. They will immediately point out spelling mistakes, misinformation, and other faults. And such issues will do a lot of harm to brand reputation.
You can check all information and statistics using trustworthy sources. Verify names, titles, places, etc. If you don’t have any reference and you’re unsure where to begin with, then a quick Google search will come in handy to verify if the facts are correct and relevant.
Make sure your fact displays on two or three trusted places before you complete your QC process. Also cite the sources to lend credibility to content published on your website.
5- Check your content for broken links
Before you publish an article, make sure you do the checking of links you’ve mentioned. In some of the cases, you may link some other websites in your content. So, it’s important and necessary to ensure all the links are working and indicating to the right place.